Design for Life
Design for Life Ltd is a small design and editorial company run by me, Bill Hibbert. I also have a personal site here: Bill at home.
Design for Life is currently offering a limited edition collection of stereo (3D or 3-dimensional) photographs by the great French photographer Jacques Henri Lartigue, Hidden Depths, and a compatible stereo viewer.
More information is provided below, and an extended interview with me in which I talk about Design for Life and Hidden Depths can be found on Henri Peyre's wonderful site, links shown on the right.
Hidden Depths
Jacques Henri Lartigue
Lartigue was born in 1894 and began taking photographs when he was just six years old. He continued for nearly a century, in the process filling 120 huge photograph albums documenting his own life and that of his family and friends. Made famous by Richard Avedon in 1963, many of Lartigue's early photographs have been endlessly recycled since. You can find out more about Lartigue here.
Despite his popularity, few people know that many of Lartigue's greatest photographs were taken in stereo. Also known as 3D, this technique allows a photograph to show depth as well as the height and width of a conventional photograph. This means that backgrounds look farther away while, for instance, people in the foreground appear distinctly closer. You can find out more about stereo here.
The Card Set
These wonderful images have never before been available in stereo. Now Design for Life offers a set of 100 stereo photographs in an edition limited to 2,000 numbered copies, and available with a viewer specially designed to show the photographs to best advantage.
The full set of 100 cards
The 100 cards in the set each have a stereo photograph in the original format, a quotation from Lartigue, and a commentary on the back of the card. In addition there is a 32 page bound booklet with a biography of Lartigue and an explanation of stereo photography and its place in his oeuvre.
The photographs have been carefully chosen from the Lartigue archive of over 5,000 stereos to show some very well known photographs (although never seen in stereo) and also some that have never been published before. They have all been scanned from the original negatives to ensure the best possible quality.
These stereo images take you into the scene being photographed, giving a sensation of actually being there that cannot be captured in any other way. Lartigue himself regarded the stereos as very special, and when interviewed on the subject, expressed great regret that they had only ever been published in their 2D form.
The complete package of cards in their custom box, book and stereoscope
The quality of production is superlative throughout. The cards are offset litho printed using 400lpi stochastic screens, with tritone separations for the very highest fidelity, on heavy 300gsm card. Hidden Depths is a limited edition of just 2,000 individually numbered copies, offering a unique chance to own photographs that have previously only ever been seen by Lartigue, his immediate family and a handful of privileged researchers at the Lartigue archive in Paris.
Hidden Depths has already received rave reviews - read a few here: reviews and see also the interviews in the links.
The Stereoscope
In order to show these wonderful photographs to best advantage, we have designed a unique stereoscope which:
- is lightweight and robust
- gives a unique shadowless light
- provides excellent image quality
- can be used hand-held or standing on a desk or table
- works first time every time even for beginners
The new Mark II version of this stereoscope, just released, has further enhancements. In particular, the wider card slot allows the use of standard postcard size (6 x 4" or 15 x 10cm) prints. It thus makes an ideal viewer for Loreo or similar stereo prints.
In addition it is better designed and built, and uses a higher grade of polypropylene, giving it a real 'precision engineered' feel.
But still the same old price!!!
Custom Stereoscope.
Made of translucent polypropylene, it uses optical grade acrylic prismatic lenses to give a quality of image that is quite exceptional for a viewer in this class.
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